How to Create a Strong Personal Brand in 5 Easy Steps
Step 1: Determine your distinctive qualities.
What distinguishes you from others? The good news is that it doesn’t matter if you can’t think of anything that makes you stand out in your specific vertical. Your personal brand should reflect WHO you are rather than what you do.
Decide on your best qualities and most important traits first. Your own brand will be built on anything you decide.
We recognize that no two entrepreneurs are alike because our business works exclusively with them. The same reasoning holds true for how each individual will identify what makes them special. What we do is take a number of in-depth investigations to reveal what stands out about the person, which can be revealed by posing a series of questions:
- What central beliefs guide you?
- What type of person are you?
- What are you skilled at?
- What is your narrative?
- What drives you?
Take the time necessary to determine your brand’s differentiator since without one, there is no brand, just a reputation. This action is essential.
Step 2: Identify your target market clearly.
We all understand what a target audience is as business owners. However, it differs from the corporate marketing phrase we are used to in how it applies to personal branding.
Our firm focuses on two target markets when developing a personal brand strategy. The first one typically depicts the clientele that the business owner is trying to attract (typically their core client).
The second one is completely different; it is a group of people who are not being paid in any way. Consider a group of individuals who you would like to influence with your personal brand.
Steps 3 Determine: your brand descriptors in step three.
All associations and consistent
communication are key components of a brand. We strive to ascertain how you want to be perceived when we talk about brand descriptions. We can all be categorized in a hundred different ways as humans. However, nothing genuinely distinguishes us if we are all things at once.
I advise making a list of three to five adjectives that you want people to use to describe you frequently. Create a list of three to five words that you don’t want to be associated with you after that.
Would you like to take a short self-awareness quiz?
Ask 10 people you know quite well but are not very close to how they would define you, and then compare their answers to the adjectives on your list.
Step 4: Concentrate your topics of discussion.
Now let’s talk about content pillars, or the subjects you want to be connected with. At Brand of a Leader, we frequently hear the following query: “I am ready to put myself out there, but what am I going to talk about?” I suggest choosing no more than two to four subjects for which you wish to be known.
First, decide on one or two important subjects that will help you establish your credibility. Select a further one to two themes that will lend credibility to you. Whatever you are enthusiastic about can be one of these. What topics would you most likely discuss if you were going to a cookout tonight with friends or even coworkers?
Pick a platform that works for you in step five.
Platforms are essential for boosting our visibility. I’m not only referring to social media sites, though. Although social media provides scale, writing a book or giving presentations can help you develop a very strong brand. Despite being an undeniable marketing thought leader, Seth Godin’s social media presence is unimpressive. Instead, he has written numerous best-selling books, delivers motivational speeches, and publishes a daily newsletter that is really fantastic. Before adding another platform to your self-marketing mix, pick one that you can fully commit to and start building your presence on.
And that, my fellow entrepreneur, is the five-step process that will require a lot of introspection and internal exploration. In comparison to others that choose a platform first, decide what they should be talking about next, and consider their audience last, never becoming conscious about their brand descriptions or a distinct differentiator, if you follow these stages, you will be far further ahead. Happy brand building, and may people remember your name for ages to come!