Every year, marketers question whether email marketing works or not. So, should we pay attention to this marketing strategy in 2022? Well, I’ll give you a hint: email marketing is better than ever!

Other ways to talk to your audience and customers are more modern. There are many more modern communication methods, such as social media, live chat, and many others. But trust me, email is the king of marketing strategies because it is used by more than 4 billion people.


Email marketing remains the most successful marketing channel, outperforming social media, SEO, and affiliate marketing.

 It is more vital than ever to create an effective email marketing strategy.
There is a problem: most people are unaware of the proper strategies. (In fact, you’ve probably already encountered some individuals in your email inbox.) The key to a great email marketing model is to learn how to use it effectively and make it as personalized as possible.
This post is a guide on how to get started, tools & examples, and most importantly, how to make money with email marketing.

What Is Email Marketing and How Does It Work?

First things first, let’s get more details about email marketing. You might think that this marketing method is just sending spam emails with discount codes or ads, but it is so much more.
Email marketing is a form of digital marketing. More specifically, it is a way for you and your customers to talk to each other. This kind of advertising is more than just sending out emails. It also helps you keep in touch with your loyal customers and makes you more money.

Best Practices In Email Marketing

Remember, you are a guest in their inbox. People are constantly interrupted by pitches and advertisements everywhere they look. Even if you think your email is unique, from the reader’s point of view, your email is one in a million, but not in a good way.
Because of this, it’s essential to keep in mind where you are and be polite.

When someone lets you into their inbox, it’s like being invited to their house for dinner. If they ask you to take off your shoes, you do so with respect. The same goes for email marketing.
With an effective email marketing strategy, brands can convert prospects into customers and one-time buyers into loyal, recurring customers.
But how can you turn it to your advantage? How can email marketing help your brand? Let’s dig in.


Well, like any other marketing model, there are many pros and cons. For example, here are some advantages of email marketing for your business promotion.

• Email is based on permission.

When a customer gives you their email address, it’s like getting the keys to their house. Instead of showing up uninvited, asking for permission to enter is better. This increases the chances of engagement and conversion.

• Gives you direct contact with your audience

You can talk with subscribers directly on their own time. Also, because people check their emails daily, your email will likely be read.

• Gives You More Control

Most other ways to market don’t let you own the platform. All of your hard work will be lost if the platform goes away.
You own the relationships you build with your subscribers through email.

• More Personalization Capabilities

Using demographic or psychographic data, you can make campaigns that are both personalized and very well-targeted. Research shows that personalized and targeted campaigns can boost sales by up to 760 percent.

• Measurable

Knowing how well a marketing campaign works is essential, and automated email marketing makes it easy.

• Scalable

Email marketing campaigns can grow without using too many resources or lowering the quality.

How Does Email Marketing Work?

How does email marketing work?

Email marketing is one of the best ways to market online. It is also easy to do and can be done automatically. This means that even someone who has never done it before could pick it up, learn how to use it quickly, and do well.
In particular, email marketing has three essential parts:

1. An Email List

You need an email list before you can start sending out your email marketing campaigns. Your email list is a database of people’s email addresses who have given you permission to send marketing messages.
You must also ensure your email list is active if you want your email marketing campaigns to work.
You can build your own email list in several ways. One of the best ways is to offer an incentive to appeal to your target audience. These are called “lead magnets,” and they can be anything from coupons to eBooks or content that can be downloaded. In exchange, they will give you their email address.

2. Reliable Email Hosting Service

Email service providers

An email service provider (ESP), also called an email marketing service, is a platform that lets you manage your email list. At the same time, it enables you to divide your audience into groups and send messages that are very relevant to them.
If you use an ESP, you can also make email marketing campaigns that run independently. You can set up actions to happen automatically based on how your audience reacts. In this way, almost every interaction can be made more personal, leading to higher engagement and sales rates.

Lastly, modern ESPs can work with other marketing tools you use, like CRMs and eCommerce platforms, so you can make your processes more efficient.

3. A Specific Goal

The last thing is, of course, a clear business goal. If you don’t have it, you run the risk of sending marketing messages that people will just ignore.
Email marketing can be used, among other things, to: bring in new leads, raise brand awareness, get more sales, get people more involved with the brand, and build trust with the audience.

Best Email Marketing Tools Every Marketer Should Know

email marketing tools

To run a successful campaign, you need to use tools for email marketing to improve how you do things. Here are the seven most important ones:

1. Email Service Provider (ESP)

An ESP is one of the most essential tools you need for email marketing. Here are a few top ESPs:
• Constant Contact: This is best for email marketing campaigns for an e-commerce store because it has features like automatically suggested products and shoppable emails. The plan currently starts at $20 each month.
• Sendinblue: Best for small businesses that only need to send out simple email campaigns. It has many different features, such as CRM, live chat, and SMS. Plans begin at $25 each month.
• Pardot: Business-to-business email campaigns require a platform specifically designed for the B2B buyer journey. Part fits the bill perfectly. However, if you want to use Pardot to build high-growth email campaigns, be ready to spend at least $1,250/month.

2. Delivery Tools

Email deliverability measures how well an ESP can get your emails to your recipients’ inboxes. An intelligent email marketer will have a tool called an email deliverability tester. Here are several of the best:

• MailGenius: MailGenius looks at your emails to see if they might be spam. You can use it to test the deliverability of your emails to make sure they get to the right people. MailGenius is a free program.

• GlockApps: GlockApps allows you to view your delivery results in real-time, such as whether your email went to the Inbox, Spam folder, Promotional or Social tabs in Gmail, or if it was never delivered. Prices go up from there. Personal accounts are free.

3. Testing and Keeping Tabs

You can make better versions of your campaigns by testing them and keeping track of how they do. What are the best tools for testing and following up on email marketing?
 Litmus: You can use Litmus to test your emails and keep track of them on popular mobile devices and web clients.

4. Email Personalization tools.

Use a personalization tool to do more than just use the name of the person you are writing to.
• Hyperise: No other tool is better at personalizing email marketing campaigns than Hyperise. It lets you add dynamic, personalized images to your emails, like your social media profile pictures.

Best Strategies for Writing Emails That Drive Results In Email Marketing

Whatever your email marketing aim is, it all rests on your email marketing copy. For this reason, you must craft yours with care.
To accomplish this:

1. Know Your Audience

Knowing your target audience is the first step toward writing compelling email marketing copy. As a result, you’ll be able to write more precisely targeted email copy.

2. Write an Attention-Grabbing Subject Line

Email content relies heavily on the subject line to sway the reader’s decision on whether or not to open the message. But how do you come up with an attention-grabbing subject line?
 Make use of relevant keywords and focus on the end result
• customize as much as possible through the use of active voice.

3. Get the Preview Text Right

You’ll get a little preview of the email to the right of the subject line. It is an elevator pitch to persuade recipients to read your email, and it’s limited to 140 characters (depending on the email client).
A well-optimized preview text is an extension of your subject line and strengthens your value offer.

4. Make it Easy-to-read

People are busy. To make your email text as easy to read and understand as possible, be sure to write it clearly. Do this by:
• Using a few words and short paragraphs.
 Use bullet points and avoid jargon and complex terms.
If your emails are easily read, your readers may interact with them more.

5. Leverage Storytelling

Stories are a powerful method to capture attention and get your point through. That’s why you should employ a narrative in your email copy.

6. Take Advantage of the Influence of Psychology

People’s brains are set up to react to different things differently. Use psychological cues to lead your audience toward achieving the goals of your campaign. As an example, think about the following:
• Fear of missing out.
• Color psychology.
• Social proof.
When used correctly, these triggers can aid in the creation of email text that is effective.

How to write great email marketing content.

Email marketing is about setting expectations, and it’s your responsibility.
A good email campaign will include a compelling call to action and consistent follow-up. However, you’re setting yourself up for failure if you promise to send one weekly email and instead send them every day.
People anticipating regular or essential product updates from you are likely to be just as disappointed if you don’t meet those expectations.
As a result, the initial follow-up email is critical to the effectiveness of your email marketing campaigns.

Quick Tips On Email Marketing

• Send an Introduction Email

Almost all email service providers give you the option to create an automated welcome email, so take advantage of it. Once a new subscriber has signed up, you should send an initial follow-up email to identify yourself and explain what you intend to do with their email address.
However, if you’re able to write quickly and concisely, then all the better for you, as long as you don’t go overboard. It’s only a matter of meeting their expectations from here on out.

• Don’t Pitch Right Away.

Email lists aren’t just for fun—they’re a way to connect with consumers and close deals. It can be hard to switch from an email list that gives away a lot of free value to one that promotes a product for the money.
It’s always a good idea to prepare your pitch in advance if you want to be successful. You don’t want to catch everyone off guard with a quick change in angle. People will be more receptive to sales presentations if they know they can count on them.
Put yourself in the reader’s position if you plan on selling frequently. Ask yourself if your message aligns with your expectations for yourself and your team members. Keep in mind the customer’s previous purchases and send them comparable offers in the future if it’s possible.

Take your first step! On Email Marketing

If you have been sleeping on email marketing, it’s time to get your hands on it! Email marketing delivers enormous returns for marketers willing to learn how to do it right. It doesn’t have to be too complicated.
Remember, to be successful, you should always get permissionmeet the expectations of your audience, and send targeted messages to the right people at the right time. Once you get this down, your results will be better than ever!


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