‘What a Shame,’ says a generation as Apple announces the discontinuation of a beloved device.

What a Shame,’ says a generation as Apple announces the discontinuation of a beloved device.

On Wednesday, the tech giant announced that it would stop producing the music-playing device.


For millennials, the early 2000s were a golden period.


It was the era of updating your MySpace profile with your Top 8 pals, texting your friends (and crushes) on AIM, and finding out how to download songs from Limewire or Kazaa, only to sync them to your iTunes collection and transfer them for portable listening onto Apple’s new iPod.


Apple crushed many people’s hearts (and made many people feel very old) today when it announced that the iPod would be discontinued.


The iPod, which debuted in 2001, was the first portable music player.

Apple announced on Wednesday that the last surviving iPod on store shelves, the iPod Touch, would be offered until supplies last before the breakthrough music-playing device was retired.


Bringing music to hundreds of millions of consumers in the way that iPod did influenced more than just the music industry — it also transformed how music is discovered, listened to, and shared,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing, in a corporate announcement. “The spirit of iPod continues on today.” From the iPhone to the Apple Watch to the HomePod mini, and across Mac, iPad, and iPhone, we’ve created an unparalleled music experience.

The original iPod (which could hold 1,000 songs and run for 10 hours on a full charge) changed and grew throughout time, constantly increasing the bar for what a portable music player could be.


The iPod set the stage for what technology and smart devices are capable of today, from the aesthetically pleasing colorful iPod minis to the first-of-its-kind iPod Video (the concept of a device with video-playing capabilities was unheard of at the time) to the iPhone predecessor iPod Touch (launched in 2007).

Apple hasn’t reported iPod gadget sales since 2015, according to Reuters.


“The iPod’s greatest feature is that it can store 1,000 songs. This is a huge step forward because this is most people’s entire music library. When the iPod was first introduced over 20 years ago, Apple inventor Steve Jobs declared, “This is huge.” “The best thing about the iPod is that it fits your whole music collection in your pocket.” OK? You can carry about your entire music library in your pocket. Never before has something like this been possible. That’s iPod, then.”


What a long way we’ve come.


As of Wednesday afternoon, Apple was up more than 19% year over year.

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